Deepanshu LatharPicaPool · Founder's Office · Jul '25–Present

Writing

Ported from LinkedIn with real emphasis markup instead of bold-Unicode, so screen readers and search engines can read it.

A GTM framework for hyperlocal campus marketplaces

Why campus supply is won building by building, and what a launch checklist looks like when your entire market fits inside a two-kilometre radius.

Framework · ported from LinkedIn

Startup deadlocks are org dysfunction wearing an engineering costume

"We are blocked on the API" is actually two people avoiding one decision. A short taxonomy of the deadlocks I have watched, and where each one actually sits.

Essay · ported from LinkedIn

D1 / D7 / D30, and what each number is allowed to tell you

A retention framework for products too young for cohorts: which of the three you are permitted to act on at 200 users, and which one is noise.

Framework · ported from LinkedIn

The laptop-retirement post

On the ASUS ROG G15, a six-month deadline I missed by six weeks, and shipping on hardware you cannot afford to replace.

Personal · ported from LinkedIn